01 / Utilities · App & web
Utility brand: shaping a research-led design direction.
Aligning user preference, payment behaviour and a shared Design System for everyday electricity services.
Read case study ↗UX leadership · Research · Design systems
Taneswary Subramaniam
Clarity for users.
Direction for teams.
I turn complex requirements and user behaviour into considered product experiences—and help teams carry that thinking through to delivery.
Research-led. Delivery-minded.Based in Malaysia · Working across disciplines
9+ yearsAcross UX, research & enterprise products
100+ peopleUpskilled through a UX bootcamp
4 countriesReached through the bootcamp programme
Selected work / 01—03
Decisions behind
the experience.
A closer look at the research, collaboration and design decisions behind my work.
02 / Energy · Enterprise platform
Energy planning: designing around expert workflows.
Understanding spreadsheet habits and testing a planning workspace to reveal the friction behind positive feedback.
Read case study ↗
03 / B2B payments · Onboarding
Fleet onboarding: making the first steps clearer.
Evaluating how fleet managers find guidance, create cards and fund their accounts, with recommendations grounded in their existing workflow.
Read case study ↗How I contribute
Connecting evidence,
people and execution.
Research that changes decisions
I combine interviews, usability testing and behavioural evidence to uncover friction and challenge assumptions before they become product decisions.
Leadership across disciplines
I guide designers and researchers, coordinate priorities, and bring product, business and technology stakeholders into a shared conversation.
Systems teams can use
I connect component standards, semantic naming, documentation and training so teams can work consistently beyond an individual screen.
My toolkit
The right tools.
For the right questions.
From early research to working prototypes, these are the tools I use to understand, design and deliver.
Figma- FigJam
Axure RP
Adobe XD- Figma Make
Dovetail
Optimal Workshop
Lookback
Gazepoint
Hotjar
Google Analytics
Mixpanel
Jira
Confluence
Azure DevOps
ClickUp
Framer
WordPress
Elementor
Lovable
Claude
Claude Code
About me
A researcher’s curiosity.
A delivery lead’s perspective.
My experience spans utilities, banking, oil and gas, and logistics. I have helped establish UX practices, built shared libraries, mentored teams and worked with stakeholders across Asia and Europe.
A background in computing helps me bridge user needs and technical feasibility. I’m comfortable discussing a research finding with a designer, a dependency with an architect, or a priority with a business stakeholder.
Certified Usability Analyst · Human Factors International
Bachelor in Computer Forensics · MSU
Experience at a glance
UX Lead, Design & ResearchCustomer-facing utility platform
UX ManagerFinancial services
UX / Technical LeadEnterprise technology · Energy
UX ResearcherDigital mobility & payments
UX DesignerGlobal logistics · Founding UX contributor
Words from people I’ve worked with
Good work starts
with trust.
Two perspectives on my approach to collaboration, leadership and delivery.
Design leadership & collaboration
She is pleasant to work with and having great personality as well as positive attitude. Her logical thinking, detailed oriented approach and passion in delivering best experience to customers really set a high standard in her work.
Stakeholder trust & quality
Excellent stakeholder management which created a lot of trust from the stakeholder with her confident, and good quality of work.
Excerpts from professional recommendations. Wording retained as written.
Let’s connect
Looking for someone to connect research, design and delivery?
I’d be happy to discuss my experience and your team’s needs.